(, like iTunes, has a classical page with new releases and featured albums. Labels are suddenly aware of the benefits of Internet marketing, and iTunes even sends out a classical music monthly page to anyone whose purchasing history seems to warrant it. Orchestras like the New York and Los Angeles Philharmonics are establishing direct-to-download recording deals. The classical establishment is now moving with uncharacteristic speed to get onto this bandwagon. Classical music, as many have noted recently, is doing very well on the Internet: a bigger proportion of sales on iTunes than in conventional retail stores. Three years ago it seemed that classical music producers did not care about digital downloading. (Subscriptions to Urge are $9.95 to $14.95 a month users can also purchase individual tracks for 99 cents each.) Since the service is designed in tandem with the latest Windows Media Player, users who click on the 14-day free trial offer will find that their computers begin an automatic download of the latest beta version of Windows Media Player as well. The version of the site that just went up is the public beta version, denoting a work in progress. ANDREA BOCELLI OPERA DOWNLOAD SOFTWARE(The gauntlet has been thrown down.) You also can't use it if you have a Mac, and PC users will find that they need up-to-date Windows software to run Urge. That means you can't play them on your iPod. Their site,, which went live on Wednesday, bills itself as offering everything from alt-rock to zydeco: two million tracks, available individually or to subscribers, all playable on Microsoft digital players in the Windows Media format. Now the MTV networks and Microsoft are sending out their own entry to challenge Apple in the music-downloading stakes. IT has been three years since iTunes burst on the scene and pushed the popularity of music downloads and the white iPod headset cords coming out of the ears of what seems like half the population.
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